Made In The Middle

Case Study
  • Made In The Middle Scout Books
  • Made In The Middle Scout Books
  • Made In The Middle Scout Books
  • Made In The Middle Scout Books
  • Made In The Middle Scout Books
  • Made In The Middle Scout Books

Made in the Middle is a community of innovative makers in Kansas City that’s kicking off a brand new creative conference. Celebrating the art and design of the Midwest, the conference offers up talks, workshops, vendors, music, and plenty of inspiration. Organized by KCMO’s renown illustration and design studio the Carpenter Collective in partnership with AIGA Kansas City, Made in the Middle takes place in the Nelson-Atkins Museum in the heart of Kansas City. The roster for 2016 includes an impressive lineup of talented artists and designers with deep Midwestern roots: Ann Willoughby; founder of Willoughby Design, Mig Reyes; President of AIGA Chicago and Lead Designer at Trunk Club, Danielle Evens; illustrator, letterer, and sharp visual punner, Ben Radatz; founding member of MK12, Jennifer Daniel; designer and Creative Director at Google, and Mike Perry; artist, animator, poet, and creative director.

Made in the Middle teamed up with Scout Books to create a sharp pocket guide to the event’s festivities, designed by the Carpenter Collective with a 1 color cover in black ink and completed with bold and bright 2 color custom interior pages and a pop of color with white staples. The guides are offset printed with Scout Books’ signature vegetable based inks on 100% post-consumer recycled paper, both materials manufactured in the USA. We’re proud to help spread the good word about the amazing work that’s being made in the Midwest!

Many thanks to Tad and Jessica Carpenter of Carpenter Collective!