SVC Seattle’s 10 Essentials for Creativity

Case Study
  • SVC Seattle 10 Essentials for Creativity Scout Books
  • SVC Seattle 10 Essentials for Creativity Scout Books
  • SVC Seattle - Scout Books-0104
  • SVC Seattle - Scout Books-0113

SVC Seattle has deep roots here in the Pacific Northwest. The School of Visual Concepts was founded in 1971 by Dick and Cherry Brown, and has been supporting creativity and education in the community for over 40 years. SVC offers classes in UX, design, and web development, as well as custom corporate workshops and trainings. Since their classes are aimed at helping people add to their toolkits and develop professionally, they’re primarily offered in the evenings.

In addition to this programming, SVC also houses an amazing letterpress shop. Letterpress Shop Director Jenny Wilkson founded it in 2001, and keeps it humming today through classes, tours, community outreach, and lunchtime workshops. In 2016, we saw Jenny speak at TypeCon on keeping print culture alive in the quickly changing and tech-focused Seattle, and knew we had to find a way to work together.

Her talk hit home to others too, as she was asked to share her story at AIGA Seattle’s HIVE Conference and CreativeMornings Seattle. Jenny decided a custom Scout Book would be a great complement to these talks, and got to work on a design. The 10 Essentials for Creativity Scout Books feature overprinting of blue and red to create a third color, and a stamp of white foil – not surprising coming from a letterpress printer and book designer! The books are stitched with white staples, and the inside cover lists Jenny’s essentials.