Tasting Passports Made for Engagement

Case Study
  • Tasting Passport - Scout Books
  • Tasting Passport - Scout Books
  • Taste Washington - Scout Books

Scout Books are fantastic tools for engaging attendees at your event. Case in point, these tasting passports made by Taste Washington. What we love about these books how they combine information about the event, a wine tasting journal complete with wine tasting tips and lingo, and a fun way to collect stamps at each of the tasting stations. We spoke with Ali Daniels about creating these beautiful tasting passports.

Can you tell us a bit about Taste Washington?
Each spring, thousands of wine and food lovers gather in Seattle for Taste Washington, the nation’s largest single-region wine and food event. Taste Washington brings together over 235 wineries, 65 restaurants and 60 culinary exhibitors from across the region for the ultimate four-day experience.

How did you use the tasting passports?
These were new to the event this year!  They were intended to be a little added treat for our guests. They were part educational, part promotional, part entertaining, and, if you filled out the Passport by visiting 11 specific spots, you could enter to win an incredible prize.

You made a set of three books for the event, what was the idea behind making the three styles?
The books were meant to be a guide around the event, so we made three versions to encourage different paths through all of the wine, food, and experiences.

What’s the most common mistake people make when wine tasting?
Being too serious. The idea of wine tasting should be fun! There’s no wrong way or right way to do it – you should just find the wine that tastes best to you.

What does next years event look like?
We are deep in the planning phase, so I can’t give away too much. But, it should be our best year yet!

Do you have a favorite wine?
Whichever one is in my glass.

Thanks to Ali for taking the time to talk with us! You can find more about Taste Washington, including information about next years event, via their website.